Story: Coca-Cola

Increasing in-store sales through augmented reality

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How Coca-Cola field sales team increases in-store sales of POS materials

Coca-Cola Hellenic is one of the largest bottlers for the Coca-Cola Company, operating in 28 countries.

To sell in new coolers and equipment at the point of sale, their field reps used to rely on standard Powerpoint presentations with 2D images of the proposed materials. This process creates uncertainties as the buyer has trouble figuring out where the point of sale materials would best fit.

Augment completely revolutionnized the sales process by allowing reps to create a real size simulation of the ideal POS placement and share it with their client. Their sales reps can now close deals more efficiently and secure the best placement for their equipment. And their buyers can make more informed decisions.

Company

Coca-Cola Hellenic

Country

Eastern Europe

Industry

FMCG, CPG

Solutions

Field Sales

Products

AR Viewer, 3D Vault, Teams, 3D Factory

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