The future of retail, specifically eCommerce, lies in creating an online shopping experience that accommodates consumers with the same perks of shopping in-store. Online shopping has been a hotbed for retail innovation but it pales in comparison to how products will be bought online in the near future through augmented reality.
Augmented reality in the eCommerce is the segue for brands and retailers to create more meaningful and memorable shopping experiences with the goal of driving more informed buying decisions for consumers.
Retail has always been about engaging experiences with the right delivery (meaning time and place). The evolution of eCommerce shows past milestones that have addressed these same pain points with enough efficiency to make online shopping a consistent revenue channel for brands and stores.
The primary drawback to online shopping is that shoppers fear purchasing the wrong item, an anticipated obstacle for eCommerce users. To combat this, retailers are constantly evaluating eCommerce solutions to better serve their customers. Still, many of the sensory elements that customers use to make their purchasing decisions in-store are often lost when it comes to eCommerce. With online shopping, a customer cannot touch or feel an item, see how it works, or know how it will fit in their home. The loss of this interactivity and presence in the shopping experience leads to uncertain buyers and more abandoned carts.
68% spend more time at a retailer if they can shop with AR
The growing presence of augmented reality in retail is in a place to springboard retailers over these hurdles. Although many brands believe that augmented reality is an innovation of the future, it’s providing business value right now. Innovation in eCommerce is quickly advancing, and augmented reality is in a position to bring a physical presence to online shopping.
AR technology immerses users in an environment with your company’s product and the user’s surroundings such as their living room. Augmented reality is the go-to tool for retailers in their omnichannel approach as well. From in-store AR installments to show how products will look when assembled, to helping shoppers see their products at home — AR is growing to be the differentiator among eCommerce retailers.
Ecommerce is a booming industry and marketers are hungry to tap the fresh markets. It all comes down to the shopping experience of the users in such a competitive marketplace cluttered with uncountable options. The evolution of this industry has left retailers and online stores with an array of tools to combat abandoned carts and increase demand. Are you going the extra mile to better your shopping experience?
Augment is the leading venture-backed augmented reality software solution, helping businesses merge physical and virtual experiences through real-time product visualization.
AR has always been anticipated to change the way people see the world around them, but it will also revolutionize the way we shop online. Augment is helping solve this pain point in retail through our AR SDK. The SDK is a software development kit that allows retailers to embed AR product visualization into their existing eCommerce and mobile commerce platforms.
Ready to integrate augmented reality into your eCommerce platform to drive sales and engagement? Learn more about our SDK.