How Turnstangen.de uses augmented reality to improve the online shopping experience
Turnstangen.de designs, manufactures and sells gymnastic bars and sandboxes for kids. The company sells exclusively online. Its ongoing challenge is how to provide customers with rich and accurate product information from their online store.
To address this challenge, Turnstangen.de integrates Augment directly into its online shop. On the website, customers select their favorite playground pieces, and then launch Augment to visualize them in real size in their backyard. Customers interact with the products in their real environment, familiarizing them with shape, size, and appearance. In turn, customers become more comfortable buying online.
The augmented online experience helps eliminate the guess work and increases customer satisfaction, while offering customers a state-of-the-art shopping experience.