Project Description

How SEFT is bringing their vessels to their trade booths

augmented reality interactive print

SEFT is a Turkish company that specializes in designing ships and vessels. Their product line includes everything from small fishing boats to chemical tankers to naval vessels.

SEFT uses Augment to show their ships at international trade fairs such as the SMM Hamburg. Visitors scan the company’s brochures, and 3D models of the ships pop out as scale models on top of each brochure.

As a result, more than 50,000 visitors at SMM Hamburg 2014 had the opportunity to view realistic models of SEFT vessels. Through augmented reality, clients could truly appreciate the architecture and engineering capability of the firm.

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