Manutan, Europe’s largest supplier of business supplies and equipment, from office furniture to IT accessories, launched an augmented reality eCommerce application, powered by Augment.
Manutan’s objective is to create a new customer experience and to distinguish itself in the market. The project is being led by Manutan’s Digital Lab, which launched last year to help drive digital transformation in the Company.
“The idea is to mobilize around an agile project that relies on open-innovation in collaboration with French startups. They help us differentiate our offering and our business from e-commerce giants like Amazon,” says Martin Sauer, Digital Director of the group Manutan.
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