The statistics are overwhelming. The impact that rich product data elements like videos and 360s have on increasing online purchase conversions is well documented, and is quickly evolving to replicate the in-store shopping experience for online customers. Augmented reality is the next big thing in rich content offering consumer engagement that goes beyond the in-store experience.
Fabindia is one of India's largest retail brands, with 235 stores in 91 cities. Fabindia uses Augment in its interior design studios to help customers visualize furniture in their homes before purchasing.