Story: Mars

Increasing in-store sales through augmented reality

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How Mars field sales team increases in-store sales of POS materials

Mars is an American global manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$33 billion in annual sales in 2015, and is ranked as the 6th largest privately held company in the United States by Forbes.

To sell in new promotions at the point of sale, their field reps used to rely on standard Powerpoint presentations with 2D images of the proposed materials. This process creates uncertainties as the buyer has trouble figuring out where the point of sale materials would best fit.

Augment completely revolutionnized the sales process by allowing reps to create a real size simulation of the ideal display placement and share it with their client. Mars reps can now better close deals more efficiently and secure the best placement for their promotions. And their buyers can make more informed decisions.

Company

Mars

Country

France

Industry

FMCG, CPG

Solutions

Field Sales

Blocks

AR Viewer, 3D Vault, Teams

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