Solution to enable consumer packaged goods sales reps to simulate scaled, 3D merchandising in real time, directly in their customers’ retail environments
Fairfield, NJ and Paris, France − (January 25, 2016) – StayinFront, a global leader of cloud-based field force automation solutions, and Augment, a software company whose applications allow users to simulate images of their products and displays in retail environments, announced today a strategic partnership to integrate Augment ® as part of the award-winning retail execution solution, StayinFront TouchCG®. The Augment application will enable sales reps to simulate life-size 3D models quickly and within StayinFront’s fact-based selling module, PitchBook®.
Recently ranked best-in-class in three categories by Consumer Goods Technology’s (CGT) 2016 Readers’ Choice Awards, the complete retail execution, analytics and reporting solution, TouchCG, is deployed globally in 50 countries. Adopted by four of the top 10 Fortune consumer goods food companies, TouchCG allows mobile users to do more, know more and sell more by improving sales force effectiveness and results, and enabling managers to direct field efforts, drive productivity and track field activities.
“Integrating fact-based selling and augmented reality in PitchBook provides companies with an extremely effective tool to help sales reps sell more in the field,” said Tony Bullen, Executive Senior VP and CTO at StayinFront. “This innovative solution will continue to help our customers drive demand and close deals while leveraging in-store selling, promotion and marketing activities.”
“By joining together StayinFront’s solutions and the Augment application, we create an opportunity to improve the visual impact of a sales pitch,” said Mickaël Jordan , Co-Founder & COO at Augment. “This strategic partnership will provide better product visualization and enable sales reps to remove the guess work for their customers and sell more effectively.”
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes, in over 50 countries, use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in Chicago, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, New Zealand and China. For more details visit, www.stayinfront.com.
Augment is the leading augmented reality platform and is headquartered in Paris, France, with offices in New-York and Orlando. Augment software allows impressive 3D visualization of products in a real environment, in real size and in real-time through a tablet or smartphone. From CPGs to architecture and construction to art, Augment is a powerful sales and marketing tool across industry verticals.. Augment was founded in 2011, and can be used on either Android or iOS.