Introducing the Augment SDK

Today, Augment is excited to announce our augmented reality SDK, now available to retailers, brands, and manufacturers alike who want to leverage AR to better their shopping experience for consumers. When Augment was founded, our goal was to merge the real and virtual seamlessly through augmented reality. We wanted to bring the most realistic way [...]

By |November 17th, 2016|Tips & Product News|0 Comments

How Augmented Reality Will Change Online Shopping [Infographic]

“40% would be willing to pay more for a product if they could experience it through augmented reality.” ﹣Retail Perceptions The rapid evolution of e-commerce has created a consistent channel for retailers and brands; giving brick and mortar stores a run for their money. Still, many retailers have yet to create engaging, timely experiences throughout [...]

By |November 16th, 2016|AR News|0 Comments

Interview Series: ConsumerAffairs Talks Virtual Reality vs Augmented Reality

There was once a time when virtual reality just referred to the Google Cardboard and that distant past was only just a few months ago. Since, virtual reality (VR) and augmented reality (AR) have drastically progressed in the past year, amongst a variety of industries. Virtual reality specifically has a selection of options on the [...]

By |November 8th, 2016|AR News|0 Comments

Collaborate Easily with Augment’s Shared Folder Permissions

Our users often tell us how collaborating on projects helps move things forward. It’s common for multiple people and departments to be involved behind the scenes of augmented reality product visualization - project managers, designers, sales managers, and the field force. We decided there needed to be a way for teams to more easily collaborate [...]

By |November 7th, 2016|Tips & Product News|0 Comments

How VR and AR Have Changed Online Shopping For Good

In recent years, e-commerce has seen considerable success and is now, by and large, an integral part of our lifestyles. In fact, in 2015, online shopping giant Amazon eclipsed the world’s largest retailer, Walmart, in terms of valuation. Given the convenience of online shopping, the many available choices and the unbelievable discounts, it is still surprising [...]

By |November 2nd, 2016|Retail|1 Comment

Augmented Reality and the Future of Marketing (Whitepaper)

There are an abundance of innovative marketing tools, some enabling brands to create experiences that are not only original but highly favored among consumers. Augmented Reality (AR) is no secret to forward-thinking brands and agencies.  AR’s proven applications throughout this past year have validated the opportunity in marketing. PokèmonGo and Snapchat are anomalies because [...]

By |October 27th, 2016|AR News|0 Comments

What is Augmented Commerce?

Augmented Commerce - The buying and selling of goods using augmented reality to visualize products virtually in the real-world environment before purchasing. Augmented Reality has always been anticipated to change the way people see the world around them, but it will also revolutionize the way we shop online. Innovation in online retail is quickly advancing, [...]

By |October 24th, 2016|AR News, Retail|0 Comments

5 Mobile Apps Every Retail Executive Should Have

Clearly, managing a retail store unaided is an unfathomable job, and that’s where technology comes in. Between employee management, inventory management, creating sale reports, scheduling shifts, the store is also expected to perform amazingly on the customer experience front. Isn’t it too much to ask for? We are living in the "mobile age" and doing [...]

By |October 21st, 2016|AR News|0 Comments

What Every Marketer Should Know About Augmented Reality

Imagine being able to see how a rug would look on your living room floor before buying it? How about that standing mirror in your bedroom? Choosing a coffee maker for your new kitchen? From designing your unfurnished home to trying on new makeup before buying the kit, augmented reality (AR) is already being used [...]

By |October 18th, 2016|AR News|0 Comments

Special Preview of the Augment SDKs

Augmented Reality has always been anticipated to change the way people see the world around them but it will also revolutionize the way we shop online. Innovation in online retail has been quickly advancing, and augmented reality is in a position to bring a physical presence to eCommerce. Augment is excited to announce the Augment SDK. The [...]

By |October 12th, 2016|Tips & Product News|0 Comments

Engaging the Millennial Buyer is All About Experiences

“Millennial” word itself fills up the heart with a “futuristic” time – more digital, more fancy and more tech savvy. So, who is a Millennial? Millennials are the people born between the early 1980s and the early 2000s and currently, this generation is known as the powerful purchasing population, alongside Gen Z. In the U.S. [...]

By |October 10th, 2016|AR News|0 Comments

The 5 Big Misconceptions of Augmented Reality

Recently, augmented reality has been getting a lot of media attention thanks in part to companies like Microsoft and Niantic, producing their own augmented reality glasses and experiences.  Even so, there is still a lot of confusion and misconceptions about augmented reality. Here we break down 5 myths about AR technology as we look into how it's [...]

By |October 5th, 2016|AR News|0 Comments

How Augmented Reality Changes the Online Gaming Landscape

Pokémon Go started an avalanche of change. Thanks to its fresh new take on gaming, and the billions of people who are going out to catch Pokémon, developers are readjusting their games in order to adapt to the ongoing trend - augmented reality (AR). Pokémon Go uses augmented reality, which is an innovative technology that [...]

By |September 29th, 2016|AR News|0 Comments

The Keys to Marketing in Architecture (Free Whitepaper)

There is no one-size-fits-all marketing strategy that will work for your small architecture firm the same way it will with an established organization. Most larger firms acquire new clients through word of mouth, which can differ greatly from the marketing of smaller competitors., It is no secret that marketing in architecture can be outdated and [...]

By |September 26th, 2016|AR News|0 Comments

Is Augmented Reality Snapchat’s Cash Cow?

Pokemon Go is said to be the first mass consumption of augmented reality (AR). Even though the mobile game from Nintendo is ranking more daily users than Twitter, let’s not get ahead of ourselves. The first mass consumption came from an unsuspecting mobile competitor, Snapchat, and it has opened a revolutionary platform for brands: augmented [...]

By |September 23rd, 2016|AR News|0 Comments

The Biggest Augmented Reality Milestones of 2016

Though virtual reality was expected to explode this year, it was augmented reality that charted the most impressive achievements. From advances in AR innovation to strategic moves toward mainstream adoption, augmented reality has been the topic at hand, online and at our fingertips. Below is a list of the biggest breakthroughs in augmented reality in [...]

By |September 20th, 2016|AR News|0 Comments

3 Retail and CPG Trends that Dominated 2016

Consumer spending behavior can change drastically by the generation. So, innovation in technology plays a major role in discovering data and utilizing data to help retailers weather this change in route towards bigger sales.  We have identified three trends for retail and consumer CEOs to pay attention to as they battle competition in the demanding [...]

By |September 13th, 2016|Retail|0 Comments

Virtual Reality or Augmented Reality for Architects?

We are at the tip of the iceberg for what augmented reality and virtual reality can do for AEC professionals. With that, augmented reality (AR) and virtual reality (VR) are essentially on the same spectrum. They exist on a continuum – on one end you have virtual reality, on the other end you have the [...]

By |September 8th, 2016|AR News|0 Comments

It’s Here, Our First eBook on Augmented Reality

Augment is happy to announce the first ever all encompassing eBook on AR, “Augment’s Essential Guide to Augmented Reality”. For the past months we’ve been offering our community a variety of free reports, helping to educate those on AR. Now we’ve created an entire book to help the world understand what AR truly is, how [...]

By |September 7th, 2016|AR News|0 Comments

A Letter to the Education Community

Welcome back to the school year! Yes, it's that time again. Time to go back to class to explore uncharted waters -- whether it’s a new subject, a new technology, or even a new social setting. We want to help you out with your exploration: Go beyond those 2D handouts and learn a new topic [...]

By |September 2nd, 2016|Education|1 Comment

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