Augment on the Road

Augment is hitting the road -- or the sky it seems -- this fall to exhibit and speak about the latest in augmented reality and how you as a retailer, manufacturer, or educator can get started incorporating it into your work. Come stop by and say 'hi' LSA Retail Tech Forum When: September 12, 2017 [...]

By |September 6th, 2017|AR News|0 Comments

The 3 biggest challenges for augmented reality

AR evolved over the past year, but it still faces several hurdles before it is widely adopted Credit: Thinkstock Until the massive success of Pokémon Go in 2016 when augmented reality (AR) was catapulted into the public’s consciousness, AR was overshadowed by its cousin, virtual reality (VR). Many were more optimistic about the [...]

By |April 25th, 2017|AR News|0 Comments

What Facebook’s Announcement Really Means for AR

In case you missed it, Facebook announced at its F8 developers' conference a new augmented reality platform. On stage, Facebook founder and CEO Mark Zuckerberg demonstrated how the mobile camera could seamlessly integrate 3D objects in the real world, adding effects through a camera tool in the Facebook app. His demonstration highlighted Facebook’s use of advanced [...]

By |April 19th, 2017|AR News|0 Comments

3 Best Mobile App Practices

Contributed by guest author Brian Rees, a media relations representative for Newnex. Websites are critical for attracting customers, but a newer technology presents a great opportunity for businesses to reach out: mobile apps. Launching a mobile app shows your company cares about providing convenience for your customers, and it is a great channel to reach to potential customers. [...]

By |April 18th, 2017|AR News|0 Comments

5 Questions with Augment’s CEO & Co-Founder Jean-Francois Chianetta

Want to hear more from JF? Join us for a live Twitter Q&A on April 12th at 11am ET. Follow us on Twitter to learn more!   Read the full video transcript below. Lindsay:  One of the biggest questions that comes up is ‘what’s the difference between augmented reality and virtual reality?’. [...]

By |April 4th, 2017|AR News|0 Comments

Augmented Reality Dictionary: 5 Terms You Need to Know

Need to keep up with the trends and technologies making an impact in today? We’ve got you covered. Augment's dictionary keeps you up to date with all the terms, concepts, and trends that are powering AR innovation. Augmented Commerce: The buying and selling of goods online using augmented reality to visualize products virtually in the real-world [...]

By |March 16th, 2017|AR News|0 Comments

Apple and Augmented Reality

Apple is all set to enter the Augmented Reality sector. According to common speculations, we could have an AR-enabled iPhone released late this year. CEO Tim Cook has publicly made several comments about Augmented Reality and even went further to express his preference of AR over VR. He mentioned that unlike VR, AR does not [...]

By |February 28th, 2017|AR News|0 Comments

How Augmented Reality is Engaging the Millennial Buyer

The “Millennial” word associates itself with a “futuristic” time – more digital, more fancy and more tech savvy. So, who is a Millennial? Millennials are the people born between the early 1980s and the early 2000s and currently, this generation is known as the powerful purchasing population, alongside Gen Z. In the U.S. itself, this [...]

By |February 22nd, 2017|AR News|0 Comments

How Augmented Reality is Revolutionizing the Buyer’s Journey

This is an excerpt from our eBook, Foundations and Future of Augmented Reality in Retail ---------- It isn’t rare for a customer to start shopping in one channel and end up purchasing through another. A true omnichannel retail approach is about creating a customer experience that is seamless across all mediums. Augmented reality is helping [...]

By |February 14th, 2017|AR News, Retail|0 Comments

It’s here! Grab our new ebook on Augmented Reality in Retail

Augment is proud to announce the release of our latest eBook, Foundations and Future of Augmented Reality and Ecommerce.  This book is a practical guide to modern retail innovation and how augmented reality will impact online retail. Venture through the milestones of eCommerce, how augmented reality is solving consumer pain points, and how it is [...]

By |February 7th, 2017|AR News, Retail|0 Comments

The Advantages of Augmented Commerce

This article is an excerpt from our forthcoming book, Foundations and Future of Augmented Reality and Ecommerce It isn’t rare for a customer to start shopping in one channel and end up purchasing through another. A true omnichannel retail approach is about creating a customer experience that is seamless across all mediums. Augmented reality is [...]

By |February 3rd, 2017|AR News, Retail|0 Comments

Mixed Reality: The Future of Augmented and Virtual Reality?

The competition between augmented reality and virtual reality is usually discussed by the business potential of the two technologies, yet their endgame has always been one common goal: mixed reality. This is a conversation that’s been discussed before but has anyone ever analyzed the practical uses of AR and VR and which will benefit the [...]

By |January 24th, 2017|AR News|0 Comments

Augmented Reality’s Position in E-Commerce

The future of retail, specifically eCommerce, lies in creating an online shopping experience that accommodates consumers with the same perks of shopping in-store. Online shopping has been a hotbed for retail innovation but it pales in comparison to how products will be bought online in the near future through augmented reality.  Augmented reality in the [...]

By |January 11th, 2017|AR News, Retail|0 Comments

What’s Next? The Biggest Augmented Reality Trends of 2017

AR headsets Microsoft Hololens is currently leading the AR headset race, if there is such a competition. Hololens is simply extraordinary as far as its capabilities as a working head mounted display. Despite the bigger players in the space, Magic Leap for example, Hololens has been consistent in their development and distribution. 2017 we can [...]

By |December 15th, 2016|AR News|0 Comments

Power your Holiday Marketing with Augmented Reality

Buying gifts for the holidays is tough, simply because you don’t want to give the gift that everyone else has given. This same fear is what brands go through every holiday season. Setting yourself apart during the month of December can be tough for companies who are looking to stand out on the shelves this Christmas.  [...]

By |December 1st, 2016|AR News|0 Comments

Top 10 Products to Buy on Cyber Monday in Augmented Reality

Given Augment's presence in retail, it was only right that we chimed in on Cyber Monday. This past week is one of the most active for both retail merchants and shoppers. Whether it's time to buy gifts for the holidays or you're catching up on your wish list, there are tons of deals available online on [...]

By |November 28th, 2016|AR News, Retail|0 Comments

10 Use cases of Augmented Reality in Marketing

Over recent years, marketers have been keen on utilizing augmented reality (AR) to engage their customers with innovative experiences. In fact, the application of AR in marketing overcomes the many shortcomings that the conventional methods bear. Brands are using AR to help interact with customers in real life circumstances, from a fun gaming experience to [...]

By |November 21st, 2016|AR News|0 Comments

How Augmented Reality Will Change Online Shopping [Infographic]

“40% would be willing to pay more for a product if they could experience it through augmented reality.” ﹣Retail Perceptions The rapid evolution of e-commerce has created a consistent channel for retailers and brands; giving brick and mortar stores a run for their money. Still, many retailers have yet to create engaging, timely experiences throughout [...]

By |November 16th, 2016|AR News|0 Comments

Interview Series: ConsumerAffairs Talks Virtual Reality vs Augmented Reality

There was once a time when virtual reality just referred to the Google Cardboard and that distant past was only just a few months ago. Since, virtual reality (VR) and augmented reality (AR) have drastically progressed in the past year, amongst a variety of industries. Virtual reality specifically has a selection of options on the [...]

By |November 8th, 2016|AR News|0 Comments

Augmented Reality and the Future of Marketing (Whitepaper)

There are an abundance of innovative marketing tools, some enabling brands to create experiences that are not only original but highly favored among consumers. Augmented Reality (AR) is no secret to forward-thinking brands and agencies.  AR’s proven applications throughout this past year have validated the opportunity in marketing. PokèmonGo and Snapchat are anomalies because [...]

By |October 27th, 2016|AR News|0 Comments