Augment Expands Global Footprint, Bringing Augmented Reality Platform to Retailers & Manufacturers Across Latin America
Augment – the leader in augmented reality retail solutions – announced that it will be expanding its offering to retailers and brands throughout Latin America. To kick off the expansion, Augment will be opening its first sales office in the region in Buenos Aires, Argentina.
Augment’s platform connects retailers and manufacturers to deliver a seamless augmented reality experience to shoppers directly from an existing eCommerce app or mobile site. With a simple tap, shoppers can try products like appliances and furniture in their homes before buying in life-like augmented reality. Augmented reality removes the guesswork of shopping online, increasing engagement and conversions.
“Latin America is experience tremendous growth in eCommerce, making it a prime market for augmented commerce,” said Augusto D’Aria, Head of Sales LATAM, Augment. “Having proved our value in the U.S. and Europe, we decided to take on this opportunity by stepping into the region, opening Augment’s first office in Buenos Aires, Argentina”.
Retail projections show that augmented reality will generate $83 billion in revenue by 2021 , which gives retailers a significant reason to integrate the technology into its platforms now. In the hyper-competitive market of online retail, retailers are realizing the need to embrace emerging technologies like augmented reality to stay ahead of the competition.
For more information about Augment’s solutions for retailers and brands, contact us. Read full press release (English / Spanish).