: The buying and selling of goods using augmented reality to visualize products virtually in the real-world environment before purchasing.
Augmented Reality has always been anticipated to change the way people see the world around them, but it will also revolutionize the way we shop online. Innovation in online retail is quickly advancing, and augmented reality is in a position to bring a physical presence to eCommerce.
As retailers begin to focus on creating a cohesive experience both online and offline, technology has been vital in engaging buyers through both channels. Augmented reality is allowing retailers to offer a more personal, interactive experience that will change the way we shop forever.
Imagine the last time you were shopping for a television and wanted to see what size would fit best on your dresser. Or how the color of a rug would look in your new apartment. It isn’t always easy trying to visualize how something would potentially look in the space around you. Didn’t you wish you could try these products at home first when online shopping?
71% of people would shop at a retailer more often if they offered augmented reality. — Retail Perceptions
Augmented reality is bringing a realism to these potential scenarios by allowing online shoppers to get a familiarity with products that were only flat images before. Consumers want to feel confident about their purchases and mere photos and furniture dimensions can’t replace the intimacy of trying the products in your real environment in real-time. This new way of shopping helps consumers with their buying decisions while positively impacting sales and product returns for retailers.
Introducing a new Augment shopping experience coined ‘Augmented Commerce‘, enabling retailers to allow shoppers to try products virtually first through augmented reality before buying.