Watermark Products uses Augment to bring its products to life before committing to tooling or to manufacturing prototypes.
Watermark Products is a creative design agency that designs and manufactures on-board product for airlines globally. Their product categories include passenger textiles, amenity kits (including kids packs) and meal service, items for all cabins. Their customers include, but not limited to the likes of; Delta, United, Qantas, Cathay Pacific, Etihad, Emirates, British Airways, ANA, Korean, Air New Zealand and Virgin Australia
The challenge for Watermark Products was the time and cost involved in creating initial prototypes to test new designs and present final products to their clients. Watermark realized the inefficiency in this process and was keen on innovating to stay ahead of the competition.
Today, Watermark Products uses Augment to bring its products to life before committing to tooling or to manufacturing prototypes.
For the product design team, Augment bridges the gap between what is on screen and the final product. Using Augment’s Solidworks plugin, they effortlessly visualize their mock-ups at scale in the real world via tablets. Watermark Products can quickly and accurately compare designs and validate sizing for their meal service products.
Once the design is finalized, the sales team uses Augment to present new products to clients. Clients, expecting to see static slide decks, are impressed and engaged by the augmented reality experience.
“It’s a fantastic way of demonstrating products to clients quickly and without any financial commitment to prototyping or tooling,” says Alexander Atkinson, Watermark Products ’s Creative Director. “Augment has been hugely beneficial to our business and our customers.”
During meetings, the sales reps now offer a side-by-side comparison of the new products and the old, allowing clients to quickly grasp the final impact of the updated products. Augment shows clients the potential of what is possible.