How Northern Lighting drives sales through its interactive catalogues
Northern Lighting specializes in the design and manufacturing of premium lighting. The company uses Augment to link its 2D print materials such as catalogues to its virtual product showroom where its entire furniture collection is available in 3D augmented reality.
After downloading the free Augment app, customers scan Northern Lighting’s brochures to try all of the lamps in scale in augmented reality from the comfort of their own homes before buying. Northern Lighting’s entire augmented product line is accessible to its clients from anywhere at anytime.
While viewing a product in augmented reality, customers also have direct access Northern Lighting’s mobile shop via Augment’s app. On Nothern Lighting’s site, they can learn more about the product and make the purchase. This facilitates a frictionless path to purchase and increases purchase intention.
Northern Lighting sees a great opportunity in using Augment. The company’s customers are more engaged when using the augmented product catalogue compared to a traditional print one. And more, it has been able to reduce its number of physical samples and costs.