Project Description

How L’Oréal Professionnel empowers its European sales team

augmented reality sales L'Oreal

L’Oréal, a leading global beauty company, aims to provide the best innovation in cosmetics to its customers. With an international footprint, the company strives to meet the diverse needs of each customer in every country.

L’Oréal Professional uses Augment to show hair salon owners display stands for hair care products. L’Oréal sales representatives have the capability to choose a 3D model of their merchandise in Augment’s app. They can then simulate the model in life-like augmented reality in their customers’ salons.

By using Augment, 1,700 L’Oréal sales representatives have the tools at their disposal to provide hair salon owners with an innovative and effective sales experience. The result is increased compliance and sales.

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