Project Description

How Federal Signal streamlines industrial design, sales and marketing through augmented reality

augmented reality sales Federal Signal

Founded in 1901, Federal Signal is a leading global designer and manufacturer of products and total solutions that serve municipal, governmental, industrial and commercial customers, headquartered in Oak Brook, USA.

Federal Signal uses Augment in multiple phases ranging from design, marketing, all the way to sales. Augment plays a key role especially for their field sales team. Their customers are invited to scan brochures to simulate the products in augmented reality, which helps better adoption of the products. Augment also demonstrates the ability to visualize the exact dimensions of products in the real environment, and further speed up the decision approval process.

From an industrial design standpoint, they can better collaborate with team members to make changes in the design phase, and Augment helps Federal Signal streamline the prototyping process before going to production.

“Augment allows us to better position our products and deliver great customer experience. “

– Nirmal Chudgar, Director of Product Management, Federal Signal Corporation

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