There are an abundance of innovative marketing tools, some enabling brands to create experiences that are not only original but highly favored among consumers.
Augmented Reality (AR) is no secret to forward-thinking brands and agencies. AR’s proven applications throughout this past year have validated the opportunity in marketing.
PokèmonGo and Snapchat are anomalies because of their larger platforms and the resources to drive such a community; nonetheless, their use of AR is producing exponential results: not only driving revenue but addictive engagement too. Both players have a product that revolves around AR experiences and their use of this technology has readied the world for what’s to come. In an effort to mimic their results, marketers and agencies are anxious to use augmented reality with their audiences. In this Whitepaper we explore how augmented reality differs from other mobile technologies and how marketers can leverage AR. Get your report now.