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With the rise of relentless competition in the consumer goods industry, the separating factor rests in how well teams work with one another. Innovative technology has ultimately revolutionized the process of retail execution through streamlined communication.

New age POS systems have accurately found ways for teams to collaborate in a variety of areas – merchandising, data storage, analytics, customer service, and more. As a result, technologically connected teams have operated much more efficiently but until now they’ve failed to communicate visually.

In this whitepaper we dig into how product visualization is helping CPG companies and Retailers drive in-store sales, improving merchandising compliance, and revolutionizing online shopping. See the current uses and future forecasts for product visualization and augmented reality in the retail arena.