3 Innovative Retail Technologies You Can’t Miss

The modern retail industry is in a state of a paradox. On one side, online shopping is growing tremendously. On the other hand, brick-and-mortar retail is still very much part of the shopper's journey. According to 2016 report of International Council of Shopping Centers, 89% of the consumers opted to shop at stores with both a physical store [...]

By |May 23rd, 2017|Retail|0 Comments

Webinar Preview: 2 Ways You Can Go Beyond Beacons and Into Intelligence

Read ShopAdvisor's original blog post, here. Beacons and geofencing have laid the foundation for making proximity marketing campaigns work. This past year alone, over 13 million beacons have been used to help retail marketers connect a consumer’s phone near and in stores. While these tiny sensors have been an important component of a proximity marketing campaign, [...]

By |April 21st, 2017|Retail|0 Comments

3 Reasons Online Merchants Fail to Convert

One of the most serious obstacles that online merchants face today is the low conversion rate. In spite of the multiple benefits of online shopping, conversion rates for the same average around 3%.  Whereas that for brick and mortar shops hovers around 30%. Online conversion rates vary with industry, geographic region, device, holiday seasons, etc. [...]

By |April 18th, 2017|Retail|0 Comments

3 Principles of Digital Decision Making in Retail

Today, we are inundated with information 24/7.  From push notifications to email alerts to text messages, consumers are being pulled in a million different directions. With all of this information at our fingertips, it can actually be more difficult for us to make decisions.  Social psychologist Roy F. Baumeister coined this “decision fatigue” — a [...]

By |April 10th, 2017|Retail|0 Comments

The Real Cost of Returns for Retailers

The emergence of online commerce has given shoppers the benefits of anytime-anywhere shopping and doorstep delivery. In a race to outperform the competition and increase the customer’s lifetime value, retailers are raining discounts and offering incentives like hassle free-returns. Photo credit: WSJ Returns Come at a Cost to Retailers However, free returns are cutting [...]

By |April 7th, 2017|Retail|0 Comments

Customer Spotlight: Fabindia Lets Shoppers Visualize Furniture in their Homes with Augmented Reality

Prior to implementing Augment, the interior design studio team at Fabindia worked with customers by selecting furniture from catalogs and creating room layouts, but they faced the challenge of helping their clients visualize what their space would look like before they purchased the furniture. Fabindia wanted to work with its customers in innovative ways [...]

By |March 20th, 2017|Customer Stories, Retail|0 Comments

The Top Examples of AR in Retail

Augmented Reality became a household term ever since PokemonGo was launched in July 2016 and had everyone raving about it. But in fact AR is not new. AR has been used in different ways for almost a decade across a myriad of industries. Unlike Virtual Reality (VR), AR does not obstruct the view of our own surroundings, but rather, [...]

By |March 8th, 2017|Retail|0 Comments

How Augmented Reality is Revolutionizing the Buyer’s Journey

This is an excerpt from our eBook, Foundations and Future of Augmented Reality in Retail ---------- It isn’t rare for a customer to start shopping in one channel and end up purchasing through another. A true omnichannel retail approach is about creating a customer experience that is seamless across all mediums. Augmented reality is helping [...]

By |February 14th, 2017|AR News, Retail|0 Comments

It’s here! Grab our new ebook on Augmented Reality in Retail

Augment is proud to announce the release of our latest eBook, Foundations and Future of Augmented Reality and Ecommerce.  This book is a practical guide to modern retail innovation and how augmented reality will impact online retail. Venture through the milestones of eCommerce, how augmented reality is solving consumer pain points, and how it is [...]

By |February 7th, 2017|AR News, Retail|0 Comments

The Advantages of Augmented Commerce

This article is an excerpt from our forthcoming book, Foundations and Future of Augmented Reality and Ecommerce It isn’t rare for a customer to start shopping in one channel and end up purchasing through another. A true omnichannel retail approach is about creating a customer experience that is seamless across all mediums. Augmented reality is [...]

By |February 3rd, 2017|AR News, Retail|0 Comments

AR in Ecommerce: 3 Ways Augmented Reality is Benefitting Retailers and Shoppers

Aside from catching Pokemon and the face masking filters of Snapchat, augmented reality is providing a true and apparent value in eCommerce. You’ve heard this before, but do you know why AR’s place in retail is truly the ideal synergy? Augmented reality is helping to bridge the gap by bringing a tangible presence to online [...]

By |January 20th, 2017|Retail|0 Comments

Augmented Reality’s Position in E-Commerce

The future of retail, specifically eCommerce, lies in creating an online shopping experience that accommodates consumers with the same perks of shopping in-store. Online shopping has been a hotbed for retail innovation but it pales in comparison to how products will be bought online in the near future through augmented reality.  Augmented reality in the [...]

By |January 11th, 2017|AR News, Retail|0 Comments

The Retail Trends of Tomorrow: An Interview with ShopAdvisor

Omnichannel ﹣ ever heard of it? If you exist in today's retail atmosphere it’s our industry's hottest buzzword. By definition, Omnichannel means creating a seamless and consistent retail experience across all channels, both online and offline. Merging the digital and physical presence in retail may be top-of-mind for both retailers and brands, very few platforms [...]

By |January 6th, 2017|Retail|0 Comments

What Does Amazon Go Mean for the Future of Retail?

What is Amazon Go? Amazon Go is a new kind of a retail outlet, where you enter the store, buy what you need to and just walk out. Yes, it’s that simple. Amazon has named it ‘Just walk out shopping’ experience. The store is currently limited to groceries and ready-to-eat foods. Amazon Go is in [...]

By |January 4th, 2017|Retail|0 Comments

Christmas, The Superbowl of Retail: Top Trends to Watch For

The fourth quarter is the make-or-break season for many retailers. The sales in this shopping season account for more than 30% of the yearly volume of sales for numerous retailers and this holds especially true in the case of brands that specialize in gifting accessories or luxury brands. This shopping spree doesn’t see a slower [...]

By |December 21st, 2016|Retail|0 Comments

The Biggest Milestones of Ecommerce History

From online reviews to augmented reality, Ecommerce has done a full 360. Imagine a world without online shopping and transactions. Instead, you would have to go to a conventional brick and mortar stores, get recommendations of new shops from others by word of mouth and have to visit the actual store to receive product catalogues. [...]

By |November 30th, 2016|Retail|0 Comments

Top 10 Products to Buy on Cyber Monday in Augmented Reality

Given Augment's presence in retail, it was only right that we chimed in on Cyber Monday. This past week is one of the most active for both retail merchants and shoppers. Whether it's time to buy gifts for the holidays or you're catching up on your wish list, there are tons of deals available online on [...]

By |November 28th, 2016|AR News, Retail|0 Comments

How VR and AR Have Changed Online Shopping For Good

In recent years, e-commerce has seen considerable success and is now, by and large, an integral part of our lifestyles. In fact, in 2015, online shopping giant Amazon eclipsed the world’s largest retailer, Walmart, in terms of valuation. Given the convenience of online shopping, the many available choices and the unbelievable discounts, it is still surprising [...]

By |November 2nd, 2016|Retail|1 Comment

What is Augmented Commerce?

Augmented Commerce - The buying and selling of goods using augmented reality to visualize products virtually in the real-world environment before purchasing. Augmented Reality has always been anticipated to change the way people see the world around them, but it will also revolutionize the way we shop online. Innovation in online retail is quickly advancing, [...]

By |October 24th, 2016|AR News, Retail|0 Comments

3 Retail and CPG Trends that Dominated 2016

Consumer spending behavior can change drastically by the generation. So, innovation in technology plays a major role in discovering data and utilizing data to help retailers weather this change in route towards bigger sales.  We have identified three trends for retail and consumer CEOs to pay attention to as they battle competition in the demanding [...]

By |September 13th, 2016|Retail|0 Comments