How Augmented Reality is Engaging the Millennial Buyer

The “Millennial” word associates itself with a “futuristic” time – more digital, more fancy and more tech savvy. So, who is a Millennial? Millennials are the people born between the early 1980s and the early 2000s and currently, this generation is known as the powerful purchasing population, alongside Gen Z. In the U.S. itself, this [...]

By |February 22nd, 2017|Industry & Augment News|0 Comments

How Augmented Reality is Revolutionizing the Buyer’s Journey

This is an excerpt from our eBook, Foundations and Future of Augmented Reality in Retail ---------- It isn’t rare for a customer to start shopping in one channel and end up purchasing through another. A true omnichannel retail approach is about creating a customer experience that is seamless across all mediums. Augmented reality is helping [...]

By |February 14th, 2017|Industry & Augment News|0 Comments

It’s here! Grab our new ebook on Augmented Reality in Retail

Augment is proud to announce the release of our latest eBook, Foundations and Future of Augmented Reality and Ecommerce.  This book is a practical guide to modern retail innovation and how augmented reality will impact online retail. Venture through the milestones of eCommerce, how augmented reality is solving consumer pain points, and how it is [...]

By |February 7th, 2017|Industry & Augment News|0 Comments

Visualize Small Products in Augmented Reality with a Dollar Bill

If you have cash in your wallet, you have all you need to visualize small products in augmented reality with Augment. A recent Augment update makes it possible for USD, euros, and pesos to serve as augmented reality trackers. USD bills: $1, $5, $10, $20, $50, $100 Euro notes: 5€, 10€, 20€, 50€ Pesos: $20, [...]

By |February 6th, 2017|Industry & Augment News, Product News|0 Comments

The Advantages of Augmented Commerce

This article is an excerpt from our forthcoming book, Foundations and Future of Augmented Reality and Ecommerce It isn’t rare for a customer to start shopping in one channel and end up purchasing through another. A true omnichannel retail approach is about creating a customer experience that is seamless across all mediums. Augmented reality is [...]

By |February 3rd, 2017|Industry & Augment News|0 Comments

Euroshop Exhibitors: A Quick Guide to Visiting Augment

The countdown is on for Euroshop 2017, the world’s leading retail fair, in Dusseldorf, Germany from March 5-9.  There are over 6,000 Euroshop exhibitors from around the world, and for the first time, Augment will be a Euroshop exhibitor. Euroshop covers all things retail from visual merchandising and POP marketing to retail technology, which is [...]

By |February 1st, 2017|Industry & Augment News|0 Comments

Mixed Reality: The Future of Augmented and Virtual Reality?

The competition between augmented reality and virtual reality is usually discussed by the business potential of the two technologies, yet their endgame has always been one common goal: mixed reality. This is a conversation that’s been discussed before but has anyone ever analyzed the practical uses of AR and VR and which will benefit the [...]

By |January 24th, 2017|Industry & Augment News|0 Comments

Launch 3D Models in Augmented Reality from Your Website with the Augment Button – Now Live!

Today we’re rolling out a new feature for all users - the Augment Button - that lets you easily add augmented reality capability to any website by inserting generated HTML code. The Augment Button is connected to a 3D model in your Augment account. You can embed a button on any website, from eCommerce sites to [...]

By |January 17th, 2017|Industry & Augment News, Product News|0 Comments

Augmented Reality’s Position in E-Commerce

The future of retail, specifically eCommerce, lies in creating an online shopping experience that accommodates consumers with the same perks of shopping in-store. Online shopping has been a hotbed for retail innovation but it pales in comparison to how products will be bought online in the near future through augmented reality.  Augmented reality in the [...]

By |January 11th, 2017|Industry & Augment News|0 Comments

The Retail Trends of Tomorrow: An Interview with ShopAdvisor

Omnichannel ﹣ ever heard of it? If you exist in today's retail atmosphere it’s our industry's hottest buzzword. By definition, Omnichannel means creating a seamless and consistent retail experience across all channels, both online and offline. Merging the digital and physical presence in retail may be top-of-mind for both retailers and brands, very few platforms [...]

By |January 6th, 2017|Industry & Augment News, Retail|0 Comments

What Does Amazon Go Mean for the Future of Retail?

What is Amazon Go? Amazon Go is a new kind of a retail outlet, where you enter the store, buy what you need to and just walk out. Yes, it’s that simple. Amazon has named it ‘Just walk out shopping’ experience. The store is currently limited to groceries and ready-to-eat foods. Amazon Go is in [...]

By |January 4th, 2017|Industry & Augment News, Retail|0 Comments

Augment App for iOS and Android Gets a Refresh

A new Augment app experience just rolled out to everyone globally -- update your iOS or Android app to check it out. In addition to a beautiful new interface and simplified navigation, these changes laid the groundwork for advancements to the entire Augment ecosystem. The technology and app improvements are also available for retailers' e-commerce platforms [...]

By |December 22nd, 2016|Industry & Augment News, Product News|0 Comments

Christmas, The Superbowl of Retail: Top Trends to Watch For

The fourth quarter is the make-or-break season for many retailers. The sales in this shopping season account for more than 30% of the yearly volume of sales for numerous retailers and this holds especially true in the case of brands that specialize in gifting accessories or luxury brands. This shopping spree doesn’t see a slower [...]

By |December 21st, 2016|Industry & Augment News, Retail|0 Comments

What’s Next? The Biggest Augmented Reality Trends of 2017

AR headsets Microsoft Hololens is currently leading the AR headset race, if there is such a competition. Hololens is simply extraordinary as far as its capabilities as a working head mounted display. Despite the bigger players in the space, Magic Leap for example, Hololens has been consistent in their development and distribution. 2017 we can [...]

By |December 15th, 2016|Industry & Augment News|0 Comments

How CBT Leverages Augment for Marketing at HUBweek

In many cases, augmented reality (AR) has been considered a novel idea but beyond the hype of Pokemon Go and Snapchat, the engaging experience of AR can actually lead to business. CBT, a world-wide architecture and design firm, recently used Augment to leverage AR in a very different arena. CBT is a 49-year-old firm working [...]

By |December 7th, 2016|Industry & Augment News|0 Comments

Power your Holiday Marketing with Augmented Reality

Buying gifts for the holidays is tough, simply because you don’t want to give the gift that everyone else has given. This same fear is what brands go through every holiday season. Setting yourself apart during the month of December can be tough for companies who are looking to stand out on the shelves this Christmas.  [...]

By |December 1st, 2016|Industry & Augment News, Marketing & Agencies|0 Comments

The Biggest Milestones of Ecommerce History

From online reviews to augmented reality, Ecommerce has done a full 360. Imagine a world without online shopping and transactions. Instead, you would have to go to a conventional brick and mortar stores, get recommendations of new shops from others by word of mouth and have to visit the actual store to receive product catalogues. [...]

By |November 30th, 2016|Industry & Augment News, Retail|0 Comments

Top 10 Products to Buy on Cyber Monday in Augmented Reality

Given Augment's presence in retail, it was only right that we chimed in on Cyber Monday. This past week is one of the most active for both retail merchants and shoppers. Whether it's time to buy gifts for the holidays or you're catching up on your wish list, there are tons of deals available online on [...]

By |November 28th, 2016|Industry & Augment News|0 Comments

10 Use cases of Augmented Reality in Marketing

Over recent years, marketers have been keen on utilizing augmented reality (AR) to engage their customers with innovative experiences. In fact, the application of AR in marketing overcomes the many shortcomings that the conventional methods bear. Brands are using AR to help interact with customers in real life circumstances, from a fun gaming experience to [...]

By |November 21st, 2016|Industry & Augment News, Marketing & Agencies|0 Comments

Introducing the Augment SDK

Today, Augment is excited to announce our augmented reality SDK, now available to retailers, brands, and manufacturers alike who want to leverage AR to better their shopping experience for consumers. When Augment was founded, our goal was to merge the real and virtual seamlessly through augmented reality. We wanted to bring the most realistic way [...]

By |November 17th, 2016|Industry & Augment News|0 Comments