Power your Holiday Marketing with Augmented Reality

Buying gifts for the holidays is tough, simply because you don’t want to give the gift that everyone else has given. This same fear is what brands go through every holiday season. Setting yourself apart during the month of December can be tough for companies who are looking to stand out on the shelves this Christmas.  [...]

By |December 1st, 2016|Industry & Augment News, Marketing & Agencies|0 Comments

10 Use cases of Augmented Reality in Marketing

Over recent years, marketers have been keen on utilizing augmented reality (AR) to engage their customers with innovative experiences. In fact, the application of AR in marketing overcomes the many shortcomings that the conventional methods bear. Brands are using AR to help interact with customers in real life circumstances, from a fun gaming experience to [...]

By |November 21st, 2016|Industry & Augment News, Marketing & Agencies|0 Comments

How VR and AR Have Changed Online Shopping For Good

In recent years, e-commerce has seen considerable success and is now, by and large, an integral part of our lifestyles. In fact, in 2015, online shopping giant Amazon eclipsed the world’s largest retailer, Walmart, in terms of valuation. Given the convenience of online shopping, the many available choices and the unbelievable discounts, it is still surprising [...]

By |November 2nd, 2016|Marketing & Agencies, Retail|0 Comments

Augmented Reality and the Future of Marketing (Whitepaper)

There are an abundance of innovative marketing tools, some enabling brands to create experiences that are not only original but highly favored among consumers. Augmented Reality (AR) is no secret to forward-thinking brands and agencies.  AR’s proven applications throughout this past year have validated the opportunity in marketing. PokèmonGo and Snapchat are anomalies because [...]

By |October 27th, 2016|Industry & Augment News, Marketing & Agencies|0 Comments

What Every Marketer Should Know About Augmented Reality

Imagine being able to see how a rug would look on your living room floor before buying it? How about that standing mirror in your bedroom? Choosing a coffee maker for your new kitchen? From designing your unfurnished home to trying on new makeup before buying the kit, augmented reality (AR) is already being used [...]

By |October 18th, 2016|Industry & Augment News, Marketing & Agencies|0 Comments

Engaging the Millennial Buyer is All About Experiences

“Millennial” word itself fills up the heart with a “futuristic” time – more digital, more fancy and more tech savvy. So, who is a Millennial? Millennials are the people born between the early 1980s and the early 2000s and currently, this generation is known as the powerful purchasing population, alongside Gen Z. In the U.S. [...]

By |October 10th, 2016|Industry & Augment News, Marketing & Agencies|0 Comments

The Difference Between Virtual Reality and Augmented Reality for Enterprise

Virtual reality (VR) and augmented reality (AR) are two technologies which are rapidly morphing. They’ve led the advancement of many different industries from gaming enhancements to B2B tools. The future of VR and AR are undetermined but they will undoubtedly impact business. Which technology is set to change business forever, and how? Virtual Reality vs. [...]

5 Print Campaigns That Used Augmented Reality

In the midst of a today’s marketing tactics, the popular print campaigns of the past seemed destined to quietly slip into traditions of the past. Marketing in the information age is much more of an “experience”, thus pushing out former methods that were static and less interactive. However, by using augmented reality (AR) technology, many [...]

Is Interactive Media the Newest Digital Marketing Trend?

In recent years, digital media has become the preferred format for a wide spectrum of uses including personal, business, and education. The trends in digital marketing have also grown to meet the growing tech-savvy desires of consumers who have become accustomed to conveniently accessing most anything they could want with their smartphone and an internet [...]

By |June 20th, 2016|Industry & Augment News, Marketing & Agencies|0 Comments

What Does the Future of Product Marketing Look Like?

In order to continually market your products successfully, your marketing efforts must evolve to keep up with the trends. The prevalence of smartphones and tablets have created a generation of technology-savvy consumers and in order to sell to them, it’s becoming more important to keep your marketing relevant and exciting. Effective product marketing is not [...]

By |March 28th, 2016|Marketing & Agencies|1 Comment

3 Usages of Augmented Reality Business Card

  http://youtu.be/4hejqHw4f6g In the fast moving and competitive world of business, it can be quite hard to stand out from the crowd sometimes. A creative and unique business card can help differentiate you from others, and one attempt to achieve that is through augmented reality. With that, a business card is no longer just [...]

Augmented Reality in Presentation at MIT Competition

How one entrepreneur used augmented reality to prototype and present his product during the Lemelson-MIT Program exhibition. Each year, the Lemelson-MIT Program celebrates outstanding inventors and inspires young people to pursue creative lives and careers through invention. They also encourage youth to invent and develop their hands-on skills in Science, Technology, Engineering and Math (STEM) through two national [...]

By |July 28th, 2015|Education, Industry & Augment News, Marketing & Agencies|Comments Off on Augmented Reality in Presentation at MIT Competition

Why a tablet is a salesperson’s best friend

Close the deal-- It is easier said than done. For today’s salesmaker, there are mounting challenges to get the illusive contract signed. From deal delays to compliance issues, there is never a lack of bumps along the way. How can salespeople overcome some of these stumbling blocks?  How can they streamline their sales process? Tablets. [...]

By |June 16th, 2015|Industry & Augment News, Marketing & Agencies|Comments Off on Why a tablet is a salesperson’s best friend

Augmented Reality in Business: Boom or Bane?

Photo Credit: VisitElPaso via Compfight cc The following is a guest post by TheGirlFromTheFuture, a blogger who covers a myriad of topics related to mobile devices, social media, latest innovations, and futuristic tech ideas. Watch out for her blog! As mobile devices become a vital tech aspect of businesses, many enterprises are now [...]

By |June 9th, 2015|Industry & Augment News, Marketing & Agencies|0 Comments

Streamlining the prototyping process

Sacrée PLV specialises in point­ of ­sale advertising. The French company excels at a variety of printing techniques on multitude of materials. They offer all services related to POS operations from design research to 3D prototyping to manufacturing and logistics. With its expertise, Sacrée PVL offers quality solutions to meet its customers’ needs. One of [...]

By |May 20th, 2015|Industry & Augment News, Manufacturing, Marketing & Agencies|Comments Off on Streamlining the prototyping process

How GDF Suez engages its employees through augmented reality

To celebrate the 50th anniversary of Liquefied Natural Gas, GDF Suez created a memorable 4 part augmented reality experience for its employees. GDF Suez is a global leader in electricity generation. With operations in close to 70 countries, the Group offers a wide range of businesses in all essential areas including electricity, natural gas, and energy [...]

By |April 15th, 2015|Industry & Augment News, Manufacturing, Marketing & Agencies, Success Stories|Comments Off on How GDF Suez engages its employees through augmented reality

5 Tips for Marketing to Millennials

Millennials are the largest population group in the United States, representing up 25% of the population.  They are highly educated and digitally savvy, and their buying power is on the rise.  Recently, Google published a report indicating that millennials are now the largest generational group researching B2B products for potential purchase. That said, more and more [...]

By |March 30th, 2015|Industry & Augment News, Marketing & Agencies|Comments Off on 5 Tips for Marketing to Millennials

5 Companies Using Augmented Reality for Print Campaigns and Brochures

Siemens presents its newest range of products through augmented brochures. Siemens uses Augment to showcase their new range of high quality magnetic valves, called Acvatix.  Customers scan Siemens’ trackers to simulate in augmented reality.  The augmented components are true to size and accessible to clients anywhere. Siemens sales reps can easily present their products and highlight the technical [...]

By |March 17th, 2015|Industry & Augment News, Marketing & Agencies|Comments Off on 5 Companies Using Augmented Reality for Print Campaigns and Brochures

How LSI Architects Uses Augmented Reality

LSI Architects is a British company in the real estate and construction industry.  The company’s goal is "to produce buildings and foster environments, which are modern and innovative". The company has integrated Augment into a number of its projects.  How does LSI Architects use Augment?  To Showcase New Projects LSI has used Augment to showcase its student residences [...]

By |March 3rd, 2015|Architecture & Construction, Industry & Augment News, Marketing & Agencies, Success Stories|Comments Off on How LSI Architects Uses Augmented Reality

The Best 3D model of the Month #3

We have selected the best 3D model of February! Below, we interview George whose Bell Tower model is our best model of the month. George, can you introduce yourself please? I am George Takahashi, Technical Lead of the Envision Center at Purdue University, a laboratory dedicated to building virtual simulations for education, research and visualizing [...]

By |February 27th, 2015|Architecture & Construction, Industry & Augment News, Marketing & Agencies|Comments Off on The Best 3D model of the Month #3