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So far Augment has created 44 blog entries.

Augmented Reality’s Position in E-Commerce

The future of retail, specifically eCommerce, lies in creating an online shopping experience that accommodates consumers with the same perks of shopping in-store. Online shopping has been a hotbed for retail innovation but it pales in comparison to how products will be bought online in the near future through augmented reality.  Augmented reality in the [...]

By |January 11th, 2017|Industry & Augment News|0 Comments

The Retail Trends of Tomorrow: An Interview with ShopAdvisor

Omnichannel ﹣ ever heard of it? If you exist in today's retail atmosphere it’s our industry's hottest buzzword. By definition, Omnichannel means creating a seamless and consistent retail experience across all channels, both online and offline. Merging the digital and physical presence in retail may be top-of-mind for both retailers and brands, very few platforms [...]

By |January 6th, 2017|Industry & Augment News, Retail|0 Comments

What Does Amazon Go Mean for the Future of Retail?

What is Amazon Go? Amazon Go is a new kind of a retail outlet, where you enter the store, buy what you need to and just walk out. Yes, it’s that simple. Amazon has named it ‘Just walk out shopping’ experience. The store is currently limited to groceries and ready-to-eat foods. Amazon Go is in [...]

By |January 4th, 2017|Industry & Augment News, Retail|0 Comments

Christmas, The Superbowl of Retail: Top Trends to Watch For

The fourth quarter is the make-or-break season for many retailers. The sales in this shopping season account for more than 30% of the yearly volume of sales for numerous retailers and this holds especially true in the case of brands that specialize in gifting accessories or luxury brands. This shopping spree doesn’t see a slower [...]

By |December 21st, 2016|Industry & Augment News, Retail|0 Comments

Power your Holiday Marketing with Augmented Reality

Buying gifts for the holidays is tough, simply because you don’t want to give the gift that everyone else has given. This same fear is what brands go through every holiday season. Setting yourself apart during the month of December can be tough for companies who are looking to stand out on the shelves this Christmas.  [...]

By |December 1st, 2016|Industry & Augment News, Marketing & Agencies|0 Comments

The Biggest Milestones of Ecommerce History

From online reviews to augmented reality, Ecommerce has done a full 360. Imagine a world without online shopping and transactions. Instead, you would have to go to a conventional brick and mortar stores, get recommendations of new shops from others by word of mouth and have to visit the actual store to receive product catalogues. [...]

By |November 30th, 2016|Industry & Augment News, Retail|0 Comments

10 Use cases of Augmented Reality in Marketing

Over recent years, marketers have been keen on utilizing augmented reality (AR) to engage their customers with innovative experiences. In fact, the application of AR in marketing overcomes the many shortcomings that the conventional methods bear. Brands are using AR to help interact with customers in real life circumstances, from a fun gaming experience to [...]

By |November 21st, 2016|Industry & Augment News, Marketing & Agencies|0 Comments

Introducing the Augment SDK

Today, Augment is excited to announce our augmented reality SDK, now available to retailers, brands, and manufacturers alike who want to leverage AR to better their shopping experience for consumers. When Augment was founded, our goal was to merge the real and virtual seamlessly through augmented reality. We wanted to bring the most realistic way [...]

By |November 17th, 2016|Industry & Augment News|0 Comments

How Augmented Reality Will Change Online Shopping [Infographic]

“40% would be willing to pay more for a product if they could experience it through augmented reality.” ﹣Retail Perceptions The rapid evolution of e-commerce has created a consistent channel for retailers and brands; giving brick and mortar stores a run for their money. Still, many retailers have yet to create engaging, timely experiences throughout [...]

By |November 16th, 2016|Industry & Augment News|0 Comments

Interview Series: ConsumerAffairs Talks Virtual Reality vs Augmented Reality

There was once a time when virtual reality just referred to the Google Cardboard and that distant past was only just a few months ago. Since, virtual reality (VR) and augmented reality (AR) have drastically progressed in the past year, amongst a variety of industries. Virtual reality specifically has a selection of options on the [...]

By |November 8th, 2016|Industry & Augment News|0 Comments

Augmented Reality and the Future of Marketing (Whitepaper)

There are an abundance of innovative marketing tools, some enabling brands to create experiences that are not only original but highly favored among consumers. Augmented Reality (AR) is no secret to forward-thinking brands and agencies.  AR’s proven applications throughout this past year have validated the opportunity in marketing. PokèmonGo and Snapchat are anomalies because [...]

By |October 27th, 2016|Industry & Augment News, Marketing & Agencies|0 Comments

What is Augmented Commerce?

Augmented Commerce - The buying and selling of goods using augmented reality to visualize products virtually in the real-world environment before purchasing. Augmented Reality has always been anticipated to change the way people see the world around them, but it will also revolutionize the way we shop online. Innovation in online retail is quickly advancing, [...]

By |October 24th, 2016|Industry & Augment News, Retail|0 Comments

What Every Marketer Should Know About Augmented Reality

Imagine being able to see how a rug would look on your living room floor before buying it? How about that standing mirror in your bedroom? Choosing a coffee maker for your new kitchen? From designing your unfurnished home to trying on new makeup before buying the kit, augmented reality (AR) is already being used [...]

By |October 18th, 2016|Industry & Augment News, Marketing & Agencies|0 Comments

Special Preview of the Augment SDKs

Augmented Reality has always been anticipated to change the way people see the world around them but it will also revolutionize the way we shop online. Innovation in online retail has been quickly advancing, and augmented reality is in a position to bring a physical presence to eCommerce. Augment is excited to announce the Augment SDK. The [...]

By |October 12th, 2016|Industry & Augment News, Product News|0 Comments

Engaging the Millennial Buyer is All About Experiences

“Millennial” word itself fills up the heart with a “futuristic” time – more digital, more fancy and more tech savvy. So, who is a Millennial? Millennials are the people born between the early 1980s and the early 2000s and currently, this generation is known as the powerful purchasing population, alongside Gen Z. In the U.S. [...]

By |October 10th, 2016|Industry & Augment News, Marketing & Agencies|0 Comments

The 5 Big Misconceptions of Augmented Reality

Recently, augmented reality has been getting a lot of media attention thanks in part to companies like Microsoft and Niantic, producing their own augmented reality glasses and experiences.  Even so, there is still a lot of confusion and misconceptions about augmented reality. Here we break down 5 myths about AR technology as we look into how it's [...]

By |October 5th, 2016|Industry & Augment News|0 Comments

How Augmented Reality Changes the Online Gaming Landscape

Pokémon Go started an avalanche of change. Thanks to its fresh new take on gaming, and the billions of people who are going out to catch Pokémon, developers are readjusting their games in order to adapt to the ongoing trend - augmented reality (AR). Pokémon Go uses augmented reality, which is an innovative technology that [...]

By |September 29th, 2016|Industry & Augment News|0 Comments

The Keys to Marketing in Architecture (Free Whitepaper)

There is no one-size-fits-all marketing strategy that will work for your small architecture firm the same way it will with an established organization. Most larger firms acquire new clients through word of mouth, which can differ greatly from the marketing of smaller competitors., It is no secret that marketing in architecture can be outdated and [...]

By |September 26th, 2016|Architecture & Construction, Industry & Augment News|0 Comments

Is Augmented Reality Snapchat’s Cash Cow?

Pokemon Go is said to be the first mass consumption of augmented reality (AR). Even though the mobile game from Nintendo is ranking more daily users than Twitter, let’s not get ahead of ourselves. The first mass consumption came from an unsuspecting mobile competitor, Snapchat, and it has opened a revolutionary platform for brands: augmented [...]

By |September 23rd, 2016|Industry & Augment News|0 Comments

3 Retail and CPG Trends that Dominated 2016

Consumer spending behavior can change drastically by the generation. So, innovation in technology plays a major role in discovering data and utilizing data to help retailers weather this change in route towards bigger sales.  We have identified three trends for retail and consumer CEOs to pay attention to as they battle competition in the demanding [...]

By |September 13th, 2016|Consumer Packaged Goods (CPGs), Retail|0 Comments