“40% would be willing to pay more for a product
if they could experience it through augmented reality.”﹣Retail Perceptions
The rapid evolution of e-commerce has created a consistent channel for retailers and brands; giving brick and mortar stores a run for their money. Still, many retailers have yet to create engaging, timely experiences throughout the buyer’s journey. Augmented reality (AR) is the new age innovation that is filling this gap and (already) providing real benefits for both merchants and shoppers.
When shopping online, a customer cannot touch or feel an item, see how it works, nor get an idea of how it looks in their home. The loss of this interactivity and presence in the shopping experience leads to uncertain buyers and abandoned shopping carts.
Fortunately, as e-commerce has morphed, technology has also grown and advanced to help overcome the challenges that consumers endure with the online shopping experience. Augment is helping solve this pain point in retail through our AR SDK. As the future of e-commerce continues to shape, Augmented reality will have a huge impact on how customers buy products online. Here’s how AR is already revolutionizing online shopping:
Augment is helping brands and retailers leverage augmented reality to better sell to their customers and solve the burden of eCommerce. See how you can use Augment, learn more about our SDK.