In the very lucrative and highly competitive hospitality industry, many top hoteliers are implementing augmented reality (AR) technology to further distinguish their properties as top destinations for their guests.
This interactive augmented reality technology, which makes it possible to apply digital enhancements to a real life setting, is becoming a mainstream staple as guests become more and more savvy in their use of technology and develop heightened expectations in the hotel booking process. AR is applicable in both online and offline capacities, and aids hotel owners and management in growing patronage and sales through delighted and returning guests.
Online Applications of Augmented Reality for Hoteliers
Augmented reality enhances the online booking experience for hotel guests by making it possible for them feel as if they’ve personally visited the property, and hand selected their room-all from the comfort and convenience of their own computer or mobile device.
By integrating AR into their online booking system, or using the technology through an app custom created for their locations, hoteliers can easily offer prospective guests the experience of visualizing the property, exploring individual rooms, and searching for nearby attractions in an immersing and interactive manner.
Visualizing the Property
Through a mobile app or the hotel website, AR technology makes it possible for hoteliers to provide prospective guests the opportunity to take a virtual tour of the whole property. This allows customers to visualize the layout of the hotel, as well as visit and experience all the amenities such as restaurants, pools, and spas offered at the hotel. Being able to see the hotel in this manner helps guests book with confidence, and increases their satisfaction by knowing exactly what their stay will hold.
Exploring Guest Rooms
AR technology also allows guests to explore rooms in a real life setting, and see exactly what different options, sizes, and layouts are available to them.
Searching Nearby Attractions
Guests often make their accommodation selection based on proximity to local attractions. Augmented reality technology makes it easy for people to see where the hotel property is located, and determine how far away it is from their favorite dining and entertainment options.
All of these AR possibilities work together to create a meaningful and interactive experience for the guest that will impress them and properly set their expectations about the property ahead of time.
Offline Applications of Augmented Reality for Hoteliers
While augmented reality enriches the online research and booking experience immensely, it also has effective offline applications as well by enhancing printed marketing materials such as brochures used by the hotelier to attract guests to their properties.
Augmented print materials elevate the customer experience by transporting them from a flat, printed medium to an interactive and immersive experience. By simply scanning or taking photos of elements in the interactive, printed marketing materials, customers can virtually visit different parts of the hotel property.
For example, the luxury property The Mansion at Casa Madrona uses an augmented, printed brochure to more effectively demonstrate and showcase their renowned amenities and accommodations to potential guests. Prior to using this technology, Casa Madrona hospitality management was limited to conventional photographs and print media and struggled to preview and communicate the lavish and amazing nature of their property in their marketing. AR technology was just the solution they needed for their marketing efforts. Each page of their beautiful AR brochure can be scanned, and brought to life before the guest’s eyes as they enter an interactive, virtual experience.
Augmented reality is becoming increasingly vital to hoteliers in both online and offline efforts aimed at attracting new customers with an impressive experience that will not only secure new business, but will also bring guests back time and again. By using this technology to enhance online booking and elevate traditional print materials used for marketing, hoteliers can gain a distinct advantage in a competitive industry.