Augmented reality (AR) technology makes it possible for the digital realm and the real world to combine in a seamless environment. With AR, digital components and overlays work to enhance and elevate real life scenarios in countless ways. Not only is augmented reality consumed by only tech corporations and gaming communities, but it is also becoming a more mainstream technology embraced by large retailers and customers alike. Many major consumer-driven companies are now successfully using augmented reality technology and AR apps to enrich their customers’ experiences and interactions with their brand, to ultimately boost sales.
Lego, IKEA, and Converse have all been active in using AR to boost their retail presence and sales through enriching their customer interaction and buying experience. Here’s how:
Lego is in the process of implementing AR-powered kiosks and product boxes into retail locations of theirs around the world. Customers can use the kiosk to scan the box of the Lego kit they are considering purchasing, and show their children exactly what the finished product will look like, in 3D. The assembled image appears on a screen on the kiosk, and shows a real-life view of the very Lego set they are thinking about buying. This impressive technology helps customers make their purchasing decision with more confidence, and adds an intriguing shopping experience for both children and their parents.
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IKEA has remained successful partly because of their ability to leverage technology and ecommerce for their consumers. In 2013, IKEA created an AR catalog app to help customers visualize how certain pieces of furniture would fit and look in their very own homes. Customers simply launch the app on their smartphone or tablet, and use the camera function to capture an image of a room in their home. The customer can then select different items from the IKEA catalog to see how the finished, assembled piece of furniture will look in their home before they purchase.
Augmented reality technology makes it possible for the customer to test drive different products in real time. IKEA’s visionary retail campaign performed well as it helped decrease common objections furniture shoppers often have when making the decision to purchase. Will if fit in my living room? Will this look okay in my bedroom? Augmented reality for retail is helping customers answer these questions themselves, thus raising a positive excitement about their purchase.
Converse uses innovative technology to show how shoes will be tried on in the near future. With their AR-fueled Converse Sampler app, the customer can select any shoe from the Converse catalog and simply point the phone towards you foot to see how the (virtual) shoe will look wearing it.
This particular app even supports purchases, so the customer can have the full retail experience of shopping, trying on shoes, and making a purchase all through the power of AR.
Can Augmented Reality Benefit Your Shoppers?
Augmented reality technology is becoming much more of mainstream among retail businesses. Consumers are increasingly tech savvy who tend to make their purchasing decision from home or on a mobile device. Augmented reality is the segway for retailers to create more meaningful, memorable shopping experiences for customers while leveraging your digital audience in the process.
Augmented reality technology and AR apps have limitless marketing potential for retailers. In order to stay competitive and relevant in your industry, consider embracing and integrating AR into your business.