- Proximity, Presence, and Interaction in the Buying Experience
While shopping online, a customer has to imagine and interpret what an item would feel like in their hands, or look like in their home or life.
By using an AR-powered app like Augment on their smartphone, a customer who is shopping for home furnishings can launch models of a bed or lamp to see how the item would actually look and fit (to scale), rather than playing a guessing game. AR advocates for purchases with more certainty and satisfaction.
- Modify or Customize Selections
Before making a purchasing decision, customers often want to see various color selections and explore other modifications that might be available. Historically, customization options have been difficult for online retailers to convey to their consumers. Often, the ability to see how a product looks in a different color is up to the seller. Augmented reality makes it easy for consumers to explore their options and make personalized modifications while they are shopping online. Using Augment, it’s as simple as two clicks to change the color of the couch you’re looking to buy. Augmented Reality presents a true value in customizing the shopping experience in a way that wasn’t possible before.
- Visualize or Understand Products and Features
To purchase with confidence, a customer must be able to understand and visualize how a product works and functions. Many online retailers have met this challenge by providing demo or instructional videos to help educate consumers. While demo videos can be helpful, AR elevates this idea and can bring a product to life right before the customer’s eyes with stunning, realistic 3D holograms. Such sophisticated demonstration makes it easier for customers to visualize and understand the intricate features of a product before they purchase.
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